The Considerate Constructors Scheme is calling on the construction industry to radically improve the public’s perception of our industry through the use of social media by participating in the ‘Promoting Construction’ campaign.
Promoting Construction calls for everyone involved in the industry, and its related sectors, to promote a positive image of construction on social media using the hashtag #loveconstruction.
This will create an ever-expanding library on social media of positive, inspirational and interesting imagery from the construction industry, all united under #loveconstruction.
The campaign encourages all those working, or connected with the industry, to post on social media, like and share positive images and stories of construction and use the #loveconstruction in all relevant postings.
Promoting construction aims to spread these positive images and stories far and wide across social media platforms, with the Considerate Constructors Scheme itself focusing on Instagram, Twitter and LinkedIn and to drive and encourage engagement and interest in our industry.
The Promoting Construction campaign aims to improve perceptions of construction among the general public, particularly young people and potential recruits to our industry. It comes at a crucial time for the future of the construction workforce as over 400,000 new recruits are needed each year to deliver construction projects in the UK and Ireland.
Inspirational images, such as amazing buildings, technology, craftsmanship and innovation, a fabulous diverse workforce and an industry which looks after the environment and its workforce are all ways in which we can promote construction.
Promoting Construction was officially launched at the Scheme’s ‘Image of Construction’ event held on 11 September at the technology venue CodeNode, London. The sell-out event provided the perfect forum to gather hundreds of delegates from across the industry and launch the campaign.
Considerate Constructors Scheme Chief Executive Edward Hardy said: “Perceptions of the construction industry among the general public, particularly young people are now more than ever before formed by what they see and read on social media. While a number of organisations and individuals working across the industry are embracing the power of social media, there is a need for the entire industry to speak in one voice to promote a positive image of construction.
“The Scheme has around 9,000 registered sites, companies, suppliers, client partners and professional partners registered at any one time – imagine the impact we could have if each one uploaded a positive, inspirational image or story on social media using #loveconstruction.
“While the Scheme has a huge influence in encouraging the industry to get involved, everyone must play their part. After all, it is quick and simple to do and doing this, we believe, can have real impact on the image and reputation of our industry but only if everyone gets involved.
“By uniting under #loveconstruction, we will all be promoting a truly inspiring industry to help entice the next generation to ‘see what construction has to offer’.
The Scheme’s Best Practice Hub has put together a series of resources which provides tips on how to get the most from using social media, as well as examples of the types of images to upload as part of the campaign.
Click here to find out more about the Campaign, and start uploading positive images on social media using #loveconstruction.