Recognising the need for a construction specific marketing qualification, the Chartered Institute of Marketing Construction Industry Group (CIMCIG) have announced their Level 3 Foundation Certificate in Marketing for the Construction Industry. Based on the standard marketing course it uses podcasts, case studies and reading material to provide a construction context to a universal qualification.
This programme has been specially designed to equip professionals with core marketing expertise combined with an understanding of the particular requirements of the complex and critical construction industry.
It provides both an internationally recognised qualification in marketing and specific support in applying new skills in the workplace. The programme combines CIM course material and insight, case studies, practical knowledge and mentoring provided by construction specialists. There is also an opportunity to network and engage with members of our CIM Construction Industry Group. Whether you work in a small business in the construction industry, for a manufacturer, a specialist agency or provide materials or equipment to the trade this programme will help you understand your customers and communicate with them more effectively.
Membership of CIM is not a requirement of participation and bookings for the first course are now being taken. For full details see the CIM Academy website.